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Social Media Marketing Platform SocialFlow Raises $10 Million Series B
SocialFlow, the makers of social marketing optimization technology that helps brands determine when to post their messages to social media sites like Facebook and Twitter, as well as which messages...
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Hello Social Launches Platform And API For Building And Monitoring Every...
Hello Social is a new Toronto-based startup launching today, with the aim of improving the amount of useful data captured from online social media marketing campaigns. The startup, co-founded by design...
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Google AdWords Enhanced Campaigns Now Let Advertisers Highlight Their Google+...
Google+ is finding its way into every Google product, and AdWords is no exception. Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On...
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Boomerang Rewards Lets Web & Mobile Publishers Give Out Free Gift Cards, Earn...
Chicago-based social gifting service Boomerang, which has been inching away from its consumer-facing product over the course of 2013, is now expanding its B2B platform with today’s launch of Boomerang...
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Facebook, Google Ad Execs Spar Over The Value Of A Click
At TechCrunch Disrupt NY today, VP of Display Advertising Products at Google, Neal Mohan, Facebook Ad Products Director Gokul Rajaram and Twitter Senior Director of Product Revenue Kevin Weil took the...
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Mobile Payments Startup ZooZ Debuts In-Ad Payments (Yes, “Ad” Not “App”)
Fresh off its $2 million in Series A funding, in-app mobile payments platform ZooZ is announcing a new product today: in-ad payments. Yes, that’s right, “ad” not “app.” The big idea here is to...
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Any.DO Integrates Kiip's Reward System To Make Completing To-Do Lists A...
If your’e a to-do list junkie, then you’ve probably already heard about Any.DO. The leader in the space just nabbed $3.5 million in funding to dive deeper into the personal productivity space. One of...
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Apple Saw Over One-Third Of Mobile Ad Requests In Q1, Adfonic Says, But...
Apple continues to rule the roost when it comes to mobile ad share, according to UK-based ad firm Adfonic, but Samsung is winning a small victory in terms of seeing higher engagement for ads displayed...
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iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards...
Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have...
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Twitter The Ad Player Wants To Push More TV Buttons, Adds Viacom To Its...
The Cannes Lions mega advertising event is in full swing today in the south of France and while Twitter is marking its official presence there with a big sign at the entrance to the main venue...
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Sociomantic Launches Singapore Office, Hires Another Googler To Run Operations
Ad-bidding platform Sociomantic is expanding into Southeast Asia with a Singapore office to be launched on July 1. The startup provides a real-time bidding platform targeted at ad buyers. When a site...
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Mobile App Postagram Now Lets You Send Photo Postcards For Free, Sponsored By...
Postagram, the mobile app from Sincerely that turns your photos into postcards you can mail from your phone, just received its first big update in over a year, with the most notable change being the...
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Solve Media Lands $6M From New Atlantic, First Round, AOL And Others For Its...
You know those “CAPTCHAs” you run into from time to time during your Web surfing sessions and Internet escapades? Well, a startup named Solve Media has developed a way to upgrade and monetize those...
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Locket Puts Ads On Smartphone Lock Screens, Pays You To Use Your Phone
Would you install an Android app that put ads directly on your smartphone’s lock screen? No? What if you were paid to do so, and whenever you swiped to unlock your device, you made a little money?...
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Polar Adds MediaVoice Native Ad Platform, Drops ‘Mobile' From Its Name In...
Native ads are all you hear about in media properties these days, thanks in no small part to big pubs like BuzzFeed wholeheartedly embracing the format, and Twitter and Facebook trying it out, too....
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T3 Reveals Scout, A Mobile “Context Engine” That Knows Where You Are & What...
Digital marketing and advertising firm T3 (The Think Tank) is today launching a new platform for mobile application and website developers called Scout, which will allow brands to customize a native...
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Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back...
Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its beta period and launching an...
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Songza Raises $4.7 Million Funding Round To Develop Advertising You May...
Mood-based music streaming service Songza has raised a $4.7 million funding round, their second since they closed $2 million in 2011. Songza did not name a lead for the round, the investors for which...
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Chirpify Drops Its “Hashtag Commerce” Consumer Marketplace To Focus On Big...
According to Chirpify founder Chris Teso, “hashtags are the new URL.” Though more than a few people at Twitter are no doubt nodding their head vigorously in agreement, everywhere you turn in the tech...
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Facebook Starts Up Its Mobile Ad Network Again, Focuses On Improved Targeting
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to...
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